Launch advice
Plain-spoken Steam launch know-how, from picking your day to building wishlists.
Which day of the week should I launch on?
Pick a day that leaves your team working days right after launch, and see which days games like yours chose. The week matters even more.
When should I announce my release date?
Announce once you are confident you can hit it and you have checked the weeks around it. A firm date helps players plan and gives you news to share.
How do I build wishlists before launch?
Get your Steam page up early, make it easy to love, give players reasons to come back and show a demo at the right festival.
Still need a hand?
Our team reads every message and loves a good launch question. Tell us what's going on and we'll help you sort it out.