Steam Scream V is on until Nov 2. Spooky games crowd the store this week, so the quieter weeks after it are worth a look.

See what's launching
Launch advice

How do I build wishlists before launch?

Get your Steam page up early, make it easy to love, give players reasons to come back and show a demo at the right festival.

Wishlists come from players who find your page and like what they see. A few habits help:

  • Put your Steam page up early. A "coming soon" page collects wishlists from day one.
  • Make the page easy to love. A capsule that reads at a glance, honest tags and a trailer that shows play from the first seconds. Try Capsule Preview and the Store Page Check.
  • Give players a reason to come back. Post updates and devlogs on your Steam page, and share them where your players hang out.
  • Show a demo at the right event. Next Fest and the Steam festivals your tags fit are made for discovery. Your radar marks them.
  • Watch what works. On Indie and Studio, see your wishlists next to your followers on the Wishlists page, and keep an eye on how your rivals' followers move.

Tip: read the Next Fest guide in our guides before you sign up, and watch the sign-up countdown on your Overview.

Was this helpful?