LaunchRivals brand and media kit
See who you're launching against. A sharp, dark, data-first identity for indie developers planning their Steam release. Everything you need to write about us, link to us or put us on a slide is right here.
Logo
Two bars racing on the same slope, one a step ahead: you and your rival. The horizontal lockup is primary; use the mark alone below 120px wide.
Also in the kit: Stacked on Paper (SVG, PNG) · Mark on Paper (SVG, PNG) · Mark, mono Ink (SVG, PNG) · Mark, mono white (SVG, PNG) · Wordmark only (SVG)
Keep at least one mark-height clear on every side. Nothing else sits inside that box.
- LaunchRivalsLockup · 20px tall min
- Mark · 16px min (favicon)
- Inline glyph · fine as a bullet or divider
Below these sizes the bars merge. Use the SVG files wherever you can.
- ✕ Don't stretch
- ✕ Don't rotate
- ✕ Don't recolour
- ✕ No glow or shadow
- ✕ Don't contain it
- ✕ Not on busy art
Colour
Mostly ink and paper. Ruby is for the mark, for actions and for the thing that just changed. Tap a colour to copy it.
Only inside the product and reports, to rate weeks. Packed shares the brand ruby, so the hottest week always feels like a warning.
- Paper on Ink 95017.9 : 1
- Ruby Bright on Ink 9507.0 : 1
- Ruby Deep on Paper7.4 : 1
- Paper on Ruby4.6 : 1
Never set body text in Ruby on Ink; use Ruby Bright. Never set Ruby Bright on Paper; use Ruby Deep.
Type
Instrument Sans for everything you read. Geist Mono for everything you count. Both are free on Google Fonts.
See who you're launching against.
Your whole launch window, at a glance
Know exactly who's releasing next to you before you lock in your date. LaunchRivals finds the games your players will compare you with, shows which weeks they crowd, and keeps watch on every move they make.
WK 42 · OCT 12–18 PACKED · 17 RIVALS FOLLOWERS 12,480 ↑ 6.2%
- Display
- Instrument Sans 60056–84px · tracking −0.04em · leading 1.0
- Headings
- Instrument Sans 50028–40px · tracking −0.02em · leading 1.2
- Body
- Instrument Sans 40015–17px · leading 1.55 · max 60 characters a line
- Data
- GEIST MONO 40011–13px · uppercase · tracking .06–.08em · dates, counts, ratings, labels
Voice and boilerplate
Writing about us? Copy these as they are.
See who you're launching against.
LaunchRivals helps indie developers find the quietest week to release their game on Steam. It lines up the games players will compare yours with and keeps watch on every move they make.
LaunchRivals is a launch-planning tool for indie games on Steam. Drop in a store page and it finds the games your players will compare you with, rates every week up to a year ahead from Quiet to Packed, and alerts you by email or Discord when a rival changes its date, price or capsule. Data comes straight from Steam's public store and is refreshed daily. Free to start. LaunchRivals is independent and not affiliated with Valve or Steam.
- Plain words, short sentences.
- "Fresh every day" beats "real-time data synchronisation". Say rival, not competitor; week, not launch window, unless you mean the whole thing.
- Second person, always.
- It's your game, your week, your rivals. "We" only appears when describing what LaunchRivals does for you.
- Say the number.
- 26 weeks ahead, 25 rivals, 14-day guarantee. Numbers set in mono where they're data, in text where they're prose.
- Competitive, not hostile.
- Rivals are other indies. We help you pick your moment, never talk them down.
Name: one word, capital L and R: LaunchRivals. Never "Launch Rivals" or "launchrivals" in prose. Company: LaunchRivals.
Avatars and icons
The mark only, filling 56% of the canvas. Square 1024px files; platforms crop the circle themselves.
Ruby
Ink
Paper
App icon
Promotional banners
Ready to post, pin or run as an ad. Each one comes in square, feed, story and header sizes, and Release Radar in the classic ad sizes too.
Writing about LaunchRivals?
We'd love to help with quotes, data for your story or a walkthrough of the product.
The LaunchRivals name and logo belong to LaunchRivals. LaunchRivals is not affiliated with Valve or Steam. Steam and the Steam logo are trademarks of Valve Corporation.
Social templates
Ink ground, one headline, one mono fact line, the logo bottom-left. Nothing else.