Guides
Steam launch guides for indie developers
Plain, practical advice for the big decisions before you launch on Steam: when to release, how to make the most of Next Fest, which tags to pick and what to do in the weeks before your game goes live.
Guide
Steam Next Fest: a guide for indie developers
How Steam Next Fest works, who can join, when sign-up closes and how to get your demo ready, with the next festival dates.
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Guide
How to choose your Steam release date
Pick a Steam launch week with room to breathe: crowded weeks, seasonal sales, Next Fest and your own team, with the Steam dates ahead.
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Guide
How Steam tags work (and how to choose yours)
What Steam tags do for your game, who applies them, why order matters and how to pick honest tags, plus the most common among upcoming games.
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Guide
Steam launch checklist: the weeks before release
A calm, step-by-step Steam launch checklist: store page, tags, demo, Next Fest, outreach, locking your date, launch day and the first weeks.
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