Seasonal sale
Steam Winter Sale 2026
Dec 17, 2026 – Jan 4, 2027 · Starts in 52 days.
StartsDec 17, 2026Confirmed by Steam
EndsJan 4, 2027Confirmed by Steam
Launching during it172with a firm date
What the sale means for your launch
During a seasonal sale the Steam store fills up with discounts on games players already know, and their attention goes to deals. A brand-new game has to compete with all of that, which is why many developers keep their launch out of the big sale weeks and launch a little before or after instead.
Already released? A sale is a good moment to put your game on discount and reach players who were waiting for a lower price.
Games launching during Steam Winter Sale 2026
172 in total, the most followed shown
More Steam events coming up
Full calendar- Oct 26 – Nov 2, 2026 Steam Scream V Theme fest
- Nov 16 – Nov 23, 2026 Auto Battler RPG Fest 2026 Theme fest
- Jan 14 – Jan 18, 2027 Desktop Companion Fest 2027 Theme fest
- Jan 25 – Feb 1, 2027 Shop Keeper Fest 2027 Theme fest
- Feb 8 – Feb 15, 2027 Couch Co-Op Fest 2027 Theme fest
- Feb 22 – Mar 1, 2027 Steam Next Fest: February 2027 Next Fest
Dates come from Steam's own event calendar for developers. LaunchRivals is not affiliated with Valve or Steam.