LaunchRivals — Brand & Media Kit v1.0 (2026-10-22)
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One-liner
  See who you're launching against.

Short boilerplate
  LaunchRivals helps indie developers find the quietest week to release
  their game on Steam. It lines up the games players will compare yours with
  and keeps watch on every move they make.

Long boilerplate
  LaunchRivals is a launch-planning tool for indie games on Steam. Drop in a
  store page and it finds the games your players will compare you with, rates
  every week up to a year ahead from Quiet to Packed, and alerts you by email
  or Discord when a rival changes its date, price or capsule. Data comes
  straight from Steam's public store and is refreshed daily. Free to start.
  LaunchRivals is independent and not affiliated with Valve or Steam.

Name: one word, capital L and R: LaunchRivals. Never "Launch Rivals" or
"launchrivals" in prose. Legal entity: LaunchRivals.

Colours
  Ink 950      #09090B  Page ground
  Ink 900      #0E0E11  Cards
  Ink 800      #1B1B1F  Dividers
  Ink 700      #27272C  Borders
  Ink 500      #6F6F78  Muted labels
  Ink 300      #A7A7AE  Secondary text
  Paper        #F5F4F1  Primary text, light ground
  Paper 2      #E9E8E4  Light cards
  Ruby Bright  #FF5D7C  Accent on dark
  Ruby         #E4294F  Buttons, fills
  Ruby Deep    #A3122F  Accent text on light

Week heat (product and reports only)
  Quiet        #2F6F7A
  Mild         #7E8C5A
  Busy         #D8783D
  Packed       #E4294F

Type
  Instrument Sans for everything you read, Geist Mono for everything you count.
  Both are free under the SIL Open Font License on Google Fonts.

Logo rules
  - Horizontal lockup is primary; use the mark alone below 120px wide.
  - Keep one mark-height of clear space on every side.
  - Minimum sizes: lockup 20px tall, mark 16px.
  - Don't stretch, rotate, recolour, add glow or shadow, put it in a
    container, or set it on busy art.

Press: https://launchrivals.com/contact  ·  support@launchrivals.com
More: https://launchrivals.com/brand

© 2026 LaunchRivals. LaunchRivals is not affiliated with Valve or Steam.
Steam and the Steam logo are trademarks of Valve Corporation.
